A pop-culture subscription box for fun families



What’s the deal with the nation’s premiere, pop-culture subscription box?


Safe to say, LootCrate is a little bit like getting Christmas morning all year long.


For starters, it always arrives at your home between the 20th and 25th of the month (yes, December included!). It’s wrapped up in a fun little box. And inside are surprising gifts you probably never would have bought for yourself—but really wanted anyway.


What’s that? You’ve not yet heard of LootCrate? OK, here’s the story: It seems that Chris Davis was (well, still is) a pop culture geek. So, when he decided to start a subscription box business, he indulged that inner nerd with LootCrate: “A monthly gear and swag club for those that live and embrace the geek and gaming lifestyle.”


Davis partnered up with a few other guys, and launched the company in 2013. Less than a year later, more than 100,000 subscribers joyfully anticipate getting a “present” from LootCrate every 30 days or so. For $19.37 a month (including shipping) , LootCrate subscribers (known as Looters) get a package promising the best new “gear, snacks, toys, hardware, art, and other goodies for the geek and gaming market.”


Each discovery box contains 6-8 new items, handpicked and curated by LootCrate staff. And all items are kept secret until the boxes are delivered. Hmm...


Well, if we are anything at PopFam, it is nerds, so we decided to try it out. Our conclusion?


LootCrate is kinda cool. And creative. And a little bit like Christmas every month.


No, LootCrate isn’t perfect. Products are curated based on a pop culture theme. If you’re not into that theme (can anyone say “Transformers”?), the box might not always connect. Still, when the theme is right for your family—“Adventure!” “Villains!”— it’s pretty fun.


LootCrate promises $40 in retail value in every crate. After inspecting three recent shipments, we have to say they deliver on that promise. Often, they deliver more. For instance, the recent “Villains” crate included (among other things) a Looter-exclusive T-shirt, a Marvel “variant” comic book, a DVD documentary about DC Comics’ villains, Deadpool socks, a Darth Vader keychain, and more.


The best thing about a LootCrate subscription may not be the swag that’s in the box, though: It’s the family gathering that surrounds each box opening. At our house, getting a shipment always brought a little celebration, a little laughter (and a little bargaining over who gets what) to an otherwise mundane month.


LootCrate is great idea for a family of nerds, and as a gift subscription for teens heading off to college. Enjoy!




All product-related graphics in this article are standard publicity/promotional shots and are owned by their respective publisher.